February 10, 2025

Using venture debt to fund user acquisition

For mobile app and game founders looking to fund user acquisition (UA) on Google, Meta, AppLovin and other ad platforms, venture debt can seem like an attractive non-dilutive alternative to equity. We have spoken to a number of companies who used venture debt as a way of funding their growth...

Author
Martin Macmillan
CEO and Founder, Pollen VC

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